1. Complete the chart and answer the following questions:
2. Based on the Absolute Weight, what is the most important customer requirement(s)?
3. Based on the Absolute Weight/Factor, what is the most important technical requirement(s)?
4. Based on the Relative Weight/Factor, what is the most important technical requirement(s)?
5. What technical requirement(s) would you suggest for improving the water bottle design? Explain why.

For technical requirements: * = strongly positive, +5 + = weakly positive, +1 x= strongly negative, -5 0= weakly negative, -1 For customer requirements and technical requirements: strong association, +5 A = medium association, +3 D = weak association, +1 Stainless steel material Lid Seal design Technical Requirements Size of the waterbottle Outside cover US = Hydro Flask wide mouth 32 oz water bottle A = Yeti RAMBLER 36 OZ B = Swell A A A S 2 4. Insulation time 3. No leakage 1 2 3 4 5 BUS A 2 B/USA A/USB 5 . Customer Requirements 2. weight . . A 5 1 1. Durability B US/A 3 5 2 US/A AUS/A A/B Competitive Assessment B US B US Competitive Assessment 2 3 4 Importance Target value Sales point Absolute weight 1 Absolute weight Absolute factor Relative weight Relative factor