Complete the following for the Module $2$ homework assignment:

Read the Chatbot Case below and respond to the three questions given.

$1.$ Why is there a need for conversational AI chatbots in telecoms?

$2.$ What are the benefits of using conversational AI chatbots in telecoms?

$3.$ Is there a need for sharing feedback?

This activity aligns with the learning outcome: Evaluate the effectiveness of an existing product marketing strategy.

TUATARA. $(2020,$ August $18).$ Conversational AI chatbots in telecoms are improving customer experience.

This is more like a case study than just responding to questions, so be sure to thoroughly read the case. The goal is that you will find this relevant in today's very connected marketplace. If you have never used a chatbot, this may be a good time to learn more about them.

In response to this case, start to think like a marketing consultant by adding your fictional company name to the title page. The goal is to begin thinking like a marketing consultant rather than part of a group exercise.

And when answering case questions, begin using a summarize, analyze, and recommend mindset for the company in this case. The key to this work is to use objective thinking to review and analyze the external forces acting upon this situation and then the internal strengths and weaknesses you have to recommend a strategy. Use the following as an outline for your assignment; you must explain why your marketing consultancy should be chosen, and then review the external environment for your selected company and product or service.

$$ Title Page

$$ Why Select Your Consultancy

o Your USP

$$ External $-$ Situational Analysis

o PESTEL

o Competitors

o Porters $5$ Forces $/$ Diamond