1. Complete the table below by matching the given media vehicle to at least one communication option and providing at least two advantages and two disadvantages of each option. One has been done for you, as an example.
2. Online internet 2 radio3 television 4 print magazines

1. Consider each of the following types of marketing communication options, and identify the markets for which they are suitable. Provide one example for each option to illustrate your response.

1 Direct marketing 2 advertising 3 public relations marketing

4 Online/ social media marketing 5 personal selling 6 relationship marketing