Complete the table below using figure 8,1

I'm suppose to reference figure 8.1 to somehow complete this table for Disney, I don't understand how to get any values. Am I suppose to make these up or is there a certain formula people use to get these values?

All my instructor said was "I gave you the scores out of 10, you have to complete the table and similar to the formats in 8.1 tell me based on the table, what do you conclude about Disneys segments and at the end you should be able to tell me which one ranks the most important, and which one doesnt"

2. Like the format in Table 8.1, for calculating industry attractiveness, complete the table below for the three Disney industry segments in the table. Note: these numbers are only hypothetical and not meant to be an accurate reflection of the current industry attractiveness or a complete list of attractiveness measures, as outlined in the first column, of these Disney segments, but rather for you to show your understanding of how the industry attractiveness assessment works. Importance/ Parks and Weight Resorts 25 8/ Studio Consumer Entertainment Products 6/ 4/ Industry Attractiveness Measure Market size and growth rate Industry profit Intensity of Competition Product Innovation 25 20 30 8/ 8/ 8/ 7/ 7/ 7/ 9/ 9/ 7/ 8 Overall Weighted Industry 100 Attractiveness Score Based on the hypothetical information in the completed table, what would one conclude on the comparative industry attractiveness of these three Disney business segments. approp because different analysts have different views about CII weights are most appropria Also, different weightings may be appropriate for different companies-based on their its ch comp petiti indu tive TABLE 8.1 Calculating Weighted Industry Attractiveness Scores Importance/ Weight Industry A Rating/Score Industry B Rating/Score Industry C Rating/Score Industry Rating/Score Industry Attractiveness Measure 8/0.80 0.10 0.25 5/0.50 7/1.75 2/0.20 3/0.75 3/0.30 2/0.50 8/2.00 5/0.50 Market size and projected growth rate Intensity of competition Emerging opportunities and threats Cross-industry strategic fit Resource requirements Seasonal and cyclical influences 2/0.40 0.10 0.20 0.10 2/0.20 8/1.60 9/0.90 9/0.45 9/0.90 4/0.80 7/0.70 8/0.40 4/0.40 8/1.60 5/0.50 10/0.50 5/0.50 5/0.25 0.05 0.05 0.10 10/0.50 5/0.50 7/0.35 10/1.00 7/0.35 3/0.30 3/0.15 3/0.30 Societal, political, regulatory and environmental factors Industry profitability Industry uncertainty and business risk Sum of the assigned weights Overall weighted industry attractiveness scores 5/0.25 7/0.35 1/0.05 10/0.50 0.05 1.00 2.95 7.20 6.75 5.10 Rating scale: 1 = Very unattractive to company: 10 = Very attractive to company