Question: COMPLETE THE TABLE FOR YEAR 1 AND YEAR 2. SHOW YOUR STEPS ON SOLVING THE PROBLEM. Kokomochi is considering the launch of an advertising campaign

COMPLETE THE TABLE FOR YEAR 1 AND YEAR 2. SHOW YOUR STEPS ON SOLVING THE PROBLEM.

COMPLETE THE TABLE FOR YEAR 1 AND YEAR 2. SHOW YOUR STEPS

Kokomochi is considering the launch of an advertising campaign for its latest dessert product, the Mini Mochi Munch. Kokomochi plans to spend $18 million on TV, radio, and print advertising this year for the campaign The ads are expected to boost sales of the Mini Mochi Munch by $83 million this year and $63 million next year In addition, the company expects that new consumers who try the Mini Mochi Munch will be more likely to try Kokomochi?s other products As a result, sales of other products are expected to rise by $1-7 million each year Kokomochi?s gross profit margin for the Mini Mochi Munch is 31%, and its gross profit margin averages 23% for all other products. The company?s marginal corporate tax rate is 35% both this year and next year What are the incremental earnings associated with the advertising campaign? Complete the table below: (Round to the nearest dollar.)

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