Complete this worksheet using the directions within to guide you. When you have submitted this assignment for grading in the "Assignment and Grades" tab in your course menu, please return to your module for a wrap-up.

Business Case Analysis Worksheet

Directions:Describe a business you want to conduct and the product you want to sell or the service you want to provide. Then create a profile of your potential customers. Include initial market research to determine your competition, the people and culture of the market, and the laws and regulations you need to abide by to do business.

Choose resources from the following list to help you complete the prompts you will encounter.

Hoover's and Business MarketResearch Investopedia World Bank World Economic Forum Bloomberg

Motley Fool Glass Door Red Herring Forbes Industry sector

Industry

Indicate the industry in which you would like to conduct a business.

• Industry:

Name of Business

Indicate the name of your desired business and briefly describe what this company does.

• Business Name:

• Business Description:

Proposed Product or Service

Indicate the proposed product or service that will generate revenue. Describe this product or service.

• Product or Service:

• Description:

Target Customer Market & Profile

Describe the target customer market and customer profile.

• Target Customer Market:

• Target Customer Profile:

.

Company Need

Discuss why the company needs to extend its product or service. Identify and discuss economic indicators.

• Need:

• Economic Indicators

Customer Need

What customer need(s) is being fulfilled?

• Need #1

• Need #2

• Need #3

• Need #4

Market Location

Where will your new product or service be marketed? Explain you reason for choosing this market.

• Location:

• Explanation:

Competitors

Describe your competitors.

Provide your competitor description here.

Regulations

Discuss the laws, cultural norms and regulations that may have an impact on the business.

• Laws:

• Cultural Norms:

• Regulations:

Action Plan
Directions: Using the analysis of a business you just completed,create a brief action plan for implementing your Module 1 insights into the business you want to conduct.
What insights did you glean from Module 1? (Write 1-2 paragraphs) What are 3-5 recommended actionsfor implementing your analysis' insights into the in the business you want to conduct? Explain why each action is valuable.(Write 1-2 paragraphs) Which stakeholders would you need to involve? Why?(Write 1 paragraph)
Resources List the sources that you used to complete this worksheet. Apply APA formatting.	Resource #1 Provide the APA-formatted resource here. Resource #2 Provide the APA-formatted resource here. Resource #3 Provide the APA-formatted resource here. Resource #4 Provide the APA-formatted resource here. Resource #5 Provide the APA-formatted resource here.