Complete your own SWOT analysis for a Pho restaurant (selected in the Personal Intro/Focus Brand Discussion) by identifying

• three Strengths (positive internal factors)
• three Weaknesses (negative internal factors)
• three Opportunities (positive external factors)
• three Threats (negative external factors)

relevant to the Pho restaurant. Thoroughly explore your SWOT analysis as you will draw from this for future strategic work.

Based on the results of your SWOT analysis, what do you want advertising to communicate for restaurant? Be specific.

Reminders:

• Strengths and Weaknesses are internal to the business and Opportunities and Threats are external to the business.
• Advertising can only solve message-related problems such as image, attitude, perception, and knowledge or information. It cannot solve problems related to price, availability, quality, or poor management although it can address the perception of these factors.