Completion Complete each statement. is the process that connects suppliers with end users. 2. Marketing industrial finished goods requires a great deal of with potential buyers or agents. 3. Two groups that are critical when making marketing and business decisions are customers and 4. A marketing division that covers a large geographical area within a country is called a(n) division. 5. If a company has many product lines, organizing the marketing division by would make sense. 6. Keeping products in facilities until they are needed for consumption is called 7. The purpose of a(n) business is not to seek a profit while meeting the needs of its members. 8. The market comprises all the products or services that compete with one another for consumers' money within a specific category. 9. The marketing mix consists of four major categories called the 4 Ps. They are product, price, place, and 10. Most businesses lay out a marketing , which consists of the company's marketing goals and the marketing mix formula for achieving those goals. Short Answer 11. Why is it necessary to use different marketing methods for distributing industrial goods and consumer goods? 12. What does a value equation do for the marketing department of a business? 13. What does a marketer mean by a push strategy? 14. What does a marketer mean by a pull strategy? 15. Use an example to explain how a raw material is processed so that it becomes a finished good. 16. Identify four ways that companies can choose to organize their marketing divisions. 17. What is the function of branding? 18. Why would a marketer decide to use both a push and a pull strategy when marketing a product? BMI3C1 19. Explain the difference between an industrial good and a consumer good