complex, yet a critical part of getting a product or service to the direct user. No...
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complex, yet a critical part of getting a product or service to the direct user. No amount of marketing will make up for the inability to obtain a desired item. This week's required resource is the video case study SUBWAY Story: Supply Chain, Farming & Logistics B. After viewing the video reflect on the core strategies Subway had to develop to supply franchises with ingredients to fulfill the Five Dollar Footlong promotion. Select a frozen pizza company in the United States. (A few examples of brands include DiGiorno, Tombstone, California Pizza Kitchen, and Stouffers). Using Microsoft Word smart art, or other software programs that allow you to show a process or flowchart, you will map out the company's supply chain including their marketing channels and channel intermediaries. You want to show the flow from baking to the consumer's dining table. Visit this resource if you need help creating a flowchart in Microsoft Word. Do your best to find the details on the frozen pizza company of your choice. The goal is to understand the following and then think about the logistics of what you are promoting with your class marketing plan: Recipe and ingredients to bake Packaging - appealing, durable, codes to track a batch made so if there is a reported problem the manufacturer can track it down to when it was made and to whom it was delivered. Why? If there are complaints, marketing and management need to understand what happened to make corrections and sustain a good reputable product. Identifying the problem spot could include baking issues, and transportation issues from the manufacturer to the store, to the consumer. Maybe the truck's refrigeration was not ample to keep the pizza frozen until arrival at the final distribution destination? Maybe a stocker at the store got sidetracked and the pizzas sat out, started to thaw, and then get refrozen once in the freezer. Transportation from manufacturer to the final distribution point. Throughout this process, a sales team would have been in place to sell to distribution points. As you finish this exercise our next assignment will be to apply similar processes as to what needs in place to get your product/service well aligned for the final consumer/client. Write a 1-2 page paper in APA format with an introduction of one or two paragraphs describing the pizza company you chose. These informative paragraphs should explain where the company is located, list if the company has several distribution locations, and what product lines of pizza they offer. (deep dish, thin crust or other). Insert your chart after the introduction. Be sure to cite and reference the company's complex, yet a critical part of getting a product or service to the direct user. No amount of marketing will make up for the inability to obtain a desired item. This week's required resource is the video case study SUBWAY Story: Supply Chain, Farming & Logistics B. After viewing the video reflect on the core strategies Subway had to develop to supply franchises with ingredients to fulfill the Five Dollar Footlong promotion. Select a frozen pizza company in the United States. (A few examples of brands include DiGiorno, Tombstone, California Pizza Kitchen, and Stouffers). Using Microsoft Word smart art, or other software programs that allow you to show a process or flowchart, you will map out the company's supply chain including their marketing channels and channel intermediaries. You want to show the flow from baking to the consumer's dining table. Visit this resource if you need help creating a flowchart in Microsoft Word. Do your best to find the details on the frozen pizza company of your choice. The goal is to understand the following and then think about the logistics of what you are promoting with your class marketing plan: Recipe and ingredients to bake Packaging - appealing, durable, codes to track a batch made so if there is a reported problem the manufacturer can track it down to when it was made and to whom it was delivered. Why? If there are complaints, marketing and management need to understand what happened to make corrections and sustain a good reputable product. Identifying the problem spot could include baking issues, and transportation issues from the manufacturer to the store, to the consumer. Maybe the truck's refrigeration was not ample to keep the pizza frozen until arrival at the final distribution destination? Maybe a stocker at the store got sidetracked and the pizzas sat out, started to thaw, and then get refrozen once in the freezer. Transportation from manufacturer to the final distribution point. Throughout this process, a sales team would have been in place to sell to distribution points. As you finish this exercise our next assignment will be to apply similar processes as to what needs in place to get your product/service well aligned for the final consumer/client. Write a 1-2 page paper in APA format with an introduction of one or two paragraphs describing the pizza company you chose. These informative paragraphs should explain where the company is located, list if the company has several distribution locations, and what product lines of pizza they offer. (deep dish, thin crust or other). Insert your chart after the introduction. Be sure to cite and reference the company's
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Accounting Principles
ISBN: 978-1119048473
7th Canadian Edition Volume 2
Authors: Jerry J. Weygandt, Donald E. Kieso, Paul D. Kimmel, Barbara Trenholm, Valerie Warren, Lori Novak
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