Compose a business opportunity response based upon the scenario below. You can argue for or against pursuing the business opportunity. Ensure that your response possesses the following structure:

- introduction

- body that includes a summary of opportunity and assessment of the strengths and risks of the opportunity

- conclusion

Kingshall College is a private for-profit post-secondary institution based in Edmonton. It has been operating since 2000 and has around 1200 students enrolled per annum for the past few years. Kingshall mainly provides certificate and diploma programs in the business and marketing areas and recruits both home students from Canada as well as international students. It has progression arrangements with several Albertan and Canadian universities that allow Kingshall students to progress onto a full business degree award. Its curriculum focuses upon career-ready programs with an emphasis on work placements with its tuition fees competitively positioned with its competitors.

For the past few years recruitment at Kingshall College has plateaued and the organization has struggled to develop strategies to grow student numbers to offset rising operational costs. One of the potential growth areas that the College has considered is entering into the distance learning market. Market data has shown an 11% increase in student enrolment on distance learning programs across Canada for the past six years, and a 17% increase in student enrolment on distance learning programs offered by overseas institutions around the world for the same time period. Advocates at Kingshall College estimate that they would grow numbers by 5% per annum if distance learning courses were offered and would better meet their target student lifestyle profile. However, the college has had no previous experience delivering distance learning courses and the majority of its staff would need to be trained for such specialized delivery. Another option would be to hire academic staff with distance learning experience but that has additional human resource cost implications as well. There is normally a two-year application and approval period for new awards to be formally approved by Albertas Ministry of Advanced Education.