Question: Compose a competitive profile matrix (CPM) for Chipotle Mexican Grill. 12 factors that are pertinent to the Chipotle/Food industry. Rivals: Qdoba Mexican Grill, Moe's southwest
Compose a competitive profile matrix (CPM) for Chipotle Mexican Grill. 12 factors that are pertinent to the Chipotle/Food industry. Rivals: Qdoba Mexican Grill, Moe's southwest grill, Baja Fresh Mexican Grill, Rubio's Coastal Grill, Taco Bell
Please use this format:

Please help me finish this table below
| Chipolte | Qdoba Mexican Eats | Moe's Southwest Grill | Baja Fresh Mexican Grill | Rubio's Coastal Grill | Taco Bell | |||||||
| Critical Success Factors | Rating | Score | Rating | Score | Rating | Score | Rating | Score | Rating | Score | Rating | Score |
| Advertising / Marketing | 2 | 0.1 | 1 | 0.05 | 2 | 0.1 | ||||||
| Product Quality | 4 | 0.6 | 3 | 0.45 | 3 | 0.45 | ||||||
| Price Competitiveness | 2 | 0.4 | 2 | 0.4 | 3 | 0.6 | ||||||
| Management | 3 | 0.3 | 3 | 0.3 | 2 | 0.2 | ||||||
| Menu Options | 2 | 0.2 | 3 | 0.3 | 3 | 0.3 | ||||||
| Customer Loyalty | 3 | 0.15 | 2 | 0.1 | 2 | 0.1 | ||||||
| Global Expansion | 2 | 0.2 | 1 | 0.1 | 1 | 0.1 | ||||||
| Potential Growth | 3 | 0.3 | 2 | 0.2 | 2 | 0.2 | ||||||
| Franchsising | 1 | 0.05 | 3 | 0.15 | 4 | 0.2 | ||||||
| Social Responsibility | 4 | 0.2 | 3 | 0.15 | 3 | 0.15 | ||||||
| Health Conscious | 3 | 0.15 | 3 | 0.15 | 3 | 0.15 | ||||||
| Total | ` | |||||||||||
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