Question: Compose a competitive profile matrix (CPM) for Chipotle Mexican Grill. 12 factors that are pertinent to the Chipotle/Food industry. Rivals: Qdoba Mexican Grill, Moe's southwest

Compose a competitive profile matrix (CPM) for Chipotle Mexican Grill. 12 factors that are pertinent to the Chipotle/Food industry. Rivals: Qdoba Mexican Grill, Moe's southwest grill, Baja Fresh Mexican Grill, Rubio's Coastal Grill, Taco Bell

Please use this format:

Compose a competitive profile matrix (CPM) for

Please help me finish this table below

Chipolte Qdoba Mexican Eats Moe's Southwest Grill Baja Fresh Mexican Grill Rubio's Coastal Grill Taco Bell
Critical Success Factors Rating Score Rating Score Rating Score Rating Score Rating Score Rating Score
Advertising / Marketing 2 0.1 1 0.05 2 0.1
Product Quality 4 0.6 3 0.45 3 0.45
Price Competitiveness 2 0.4 2 0.4 3 0.6
Management 3 0.3 3 0.3 2 0.2
Menu Options 2 0.2 3 0.3 3 0.3
Customer Loyalty 3 0.15 2 0.1 2 0.1
Global Expansion 2 0.2 1 0.1 1 0.1
Potential Growth 3 0.3 2 0.2 2 0.2
Franchsising 1 0.05 3 0.15 4 0.2
Social Responsibility 4 0.2 3 0.15 3 0.15
Health Conscious 3 0.15 3 0.15 3 0.15
Total `
CPM Matrix If data is missing here, recheck the "Part I" page. Return to Part I Check to make sure your text is not cut off in the matrix. Double click (or drag) between the Cell Numbers. To transfer into Word or Power Point, highlight the matrix, then paste special as "picture" Your Firm Rival Rival Score Score Rating Score Weight Rating 0.00 0 Rating 0 0.00 0.00 0 0.00 0.00 0 0.00 0 0.00 0 0.00 0.00 0 0.00 0 0.00 0 0.00 0.00 0 0.00 0 0.00 0 0.00 0.00 0 0.00 0 0.00 0 0.00 Critical Success Factors Advertising Domestic Market Penetration Customer Service Product Variety International Market Employee Dedication Financial Profit Customer Loyalty Market Share Product Quality Top Management Price Competitiveness 0.00 0 0.00 0 0.00 0 0.00 0.00 0 0.00 0 0.00 0 0.00 0.00 0 0.00 0 0.00 0 0.00 0.00 0 0.00 0 0.00 0 0.00 0.00 0 0.00 0 0.00 0 0.00 0.00 0 0.00 0 0.00 0 0.00 0.00 0 0.00 0 0.00 0 0.00 Totals 0.00 0.00 0.00 0.00

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