Comprehensive Case Assignments There will be a requirement to complete 4 case papers throughout the semester The cases are in the text along with the questions to respond to The cases are Ideas Worth Stealing, How Do You Attract and Satisfy Millennials, Knocking Off the Knockoffs, and Achieving Excellence in Retailing A typical question needs minimally a paragraph in response along with any charts or figures that support your work Questions for the case What is the biggest disconnect between retailers and their customers today Share examples of disconnects between JC Penney, Nordstrom's, or Petco with their customer base What could other retailers learn from John Lewis and Warby Parker Share examples of other retailers leading the way in a similar fashion to the companies discussed in the case Case work requires using information from your readings, actual case material, and outside research since at least one question will ask about how the case applies to other retailers not covered in the case The case questions should be answered thoroughly and I strongly suggest real world examples be used to support your findings

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Question: Comprehensive Case Assignments : There will be a requirement to complete 4 case papers throughout the semester. The cases are in the text along with

Comprehensive Case Assignments: There will be a requirement to complete 4 case papers throughout the semester. The cases are in the text along with the questions to respond to. The cases are Ideas Worth Stealing, How Do You Attract and Satisfy Millennials, Knocking Off the Knockoffs, and Achieving Excellence in Retailing.

A typical question needs minimally a paragraph in response along with any charts or figures that support your work.

Questions for the case:
1. What is the biggest disconnect between retailers and their customers today? Share examples of disconnects between JC Penney, Nordstrom's, or Petco with their customer base.
2. What could other retailers learn from John Lewis and Warby Parker? Share examples of other retailers leading the way in a similar fashion to the companies discussed in the case.
Case work requires using information from your readings, actual case material, and outside research since at least one question will ask about how the case applies to other retailers not covered in the case. The case questions should be answered thoroughly and I strongly suggest "real world" examples be used to support your findings.

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