Comprehensive Essay Question: You are currently working for DXP Cortech, an industrial centrifugal pump supplier that comes out of the United States. Pumps play a vital role in countless applications and industries. In power plants, these hardworking machines are responsible for circulating cool water, raising condensate pressure, moving wetted ash, and much more. As industrial pumps use significant energy, a power station's operating costs, and environmental footprint decrease when the equipment is properly monitored and maintained. Your job is to develop a marketing plan for the company. - Who are we marketing to? - Business marketing perspective - Customer relationship management - Assessing marketing strategies - Forging a market strategy