Comprehensive Learning Assessment 1 - CLO 1, CLO 2, CLO 4, CLO 5

***Bed Bath and Beyond***

At the end of this course, as part of your upcoming CLA2, you will have to develop an IMC strategy for a selected firm. At this stage, as part of your ongoing CLA1, you are required to perform a detailed review of various literature with an aim to establish a holistic conceptual framework to help yourself be fully organized for your CLA 2 in week 7. Write a 4-6 APA page paper with a minimum of five [5] peer-reviewed sources.

Choose a domestic company to use for your CLA work of creating an IMF intervention.

Make sure you also provide answers with supporting information to the following prompts:

• Develop a conceptual framework by integrating from the reviews of all elements of conceptual and pragmatic learning as proposed in this syllabus of IMC.
• How do you visualize the relevance of setting objectives for advertising and publicity, public relations, personal selling, sales promotions, direct and online marketing and digital communications for an effective intervention of IMC of the firm? Discuss with relevant examples.
• How does IMC influence the consumer behavior? Is there any empirical evidence in this respect? Explain.