Comprehensive Project Part $3$ Marketing Plan $(5\%)$

This piece of your comprehensive project will focus on the Understanding your industry, setting your Competitive Advantage strategy, developing your Mission statement and setting SMART Objectives.

This piece of your comprehensive project will focus on elements of the market plan.

$1.$ Using NAICS Identify the industry which your product$/$business is part of

$2.$ Select a source of competitive advantage that you recommend for your product or service $($i$.$e$.$ Cost, Product$/$Service Differentiation, and Niche$)?$

$3.$ Develop a Business mission statement for your product$/$service and provide a breakdown as per the four essential questions your company$$s mission statement must answer: What do we do$?$ How do we do it$?$ Whom do we do it for? What value are we bringing?

$4.$ Develop at least three $(3)$ SMART Marketing Objectives.

$5.$ Explain your choices and provide some rationale for your work in items $14$ above.

$6.$ Ensure you have used the course terminology in your responses.

Please submit as a Word document through the Assignments function in Brightspace. See the next page for the marking rubric.