Computer memory chips are the same everywhere in the world. This means they are ________ to the foreign environment.

Multiple Choice

• nonsense
• sensitive
• insensitive
• highly sensitive

Fairway Golf Inc. traditionally received a telephone order for its products and shipped them out. Since the packaging was bulk, customers would receive their order in about three weeks. The company has recently promoted overnight delivery service and find that most customers are willing to pay the price for this faster shipping method. What trend does this represent?

Multiple Choice

• mass customization
• economies of scale
• self-fulfilling prophecy
• disintermediation

Why does McDonald's use the color hunter green as the background for its golden arches logo in Europe when it uses red in the United States?

Multiple Choice

• Red is equated with the lower class.
• Green is used by several competitors in the same market.
• The color red symbolizes war.
• The green is viewed as eco-friendly.

What is an example of a physical force that can affect standardization of a product?

Multiple Choice

• language
• climate
• safety standards
• income disparity

Generally, as marketers go down the economic and social strata in each country, they will tend to find

Multiple Choice

• greater dissimilarities among countries in social and cultural values.
• greater government support and thus disposable income for each succeeding lower stratum.
• greater similarities among countries in social and cultural values.
• no significant differences in social and cultural values.

The need to change the color of packaging when selling a product in a new market is generally a result of the influence of

Multiple Choice

• political conflicts.
• cultural differences.
• competitive forces.
• distributive forces.