Question: ComTech is a multinational communications and information technology corporation. Its principal products are mobile telephones and tablets. It recently announced on its Web site that

ComTech is a multinational communications and information technology corporation. Its principal products are mobile telephones and tablets. It recently announced on its Web site that customers can suggest ideas for its upcoming product model. Contributors of short

-

listed ideas will be recognized and rewarded $

1000

each. In this case, ComTech is using to generate new product ideas.

q,

marketing strategy development

crowdsourcing

concept development

business analysis

test marketing

ComTech is a multinational communications and information technology corporation. Its principal

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