Concept Check: $2\mathrm{.}5$ Developing and Building Powerful Brands $-$ Question $1$

$1$ try left

Powerful brands result from careful planning. Which of the following is NOT one of the identified ingredients required to build powerful brands such as those built by Google, IBM, Apple, Microsoft, Coca$-$Cola, and McDonald's?

Build trust

Create awareness

Create a compelling image

Invest in the brand