Question: Concept Testing Idea Generation 2 Product Development 3 Evaluation of Results 5 Product Launch 6 Market Testing Match each of the options above to the

Concept Testing Idea Generation 2 Product Development 3 Evaluation of Results 5 Product Launch 6 Market Testing Match each of the options above to the items below. Marketers and engineers brainstorm over the types of products that would be best. Ideas are presented to iPhone users to evaluate how consumers will react. Prototypes of the new product are constructed. Students are hired to distribute samples to university students across the country. The products are packaged and sent to the big box stores The great response stimulates an interest in beginning production of the next version

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