Concept testing is distinct from concept selection in that it is based on $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$ and relies to a lesser degree on $\_\_\_\_\_\_\_\_\_\_\_$

Group of answer choices

data gathered directly from customers; judgements made by senior managers

judgements made by the development team; data gathered directly from potential customers

data gathered directly from potential customers; judgements made by the development team

judgements made by the senior managers; data gathered directly from customers