Concept testing:Concept testing:

Question $8$ options:

A$)$

Is the process of using qualitiative and quantitiave data to evaluate the viability of a product idea.

B$)$

Happens after a company has made a decision to market a product.

C$)$

Is part of the idea generation stage of product development.

D$)$

Helps marketing know what to say to customers.