Conceptual Overview: Explore components that determine the value of a loyal customer. expressed as a fraction $($CM$),$ repurchase frequency $($RF$,$ probability of purchase per year$),$ divided by the defection rate $($DR$).$ The inverse of defection rate $(1/$DR$)$ is also known as the Buyer's Life Cycle. That is: $VLC=P^{**}CM{M}^{**}R\frac{F}{D}R=P^{**}C{M}^{**}R{F}^{**}BLC.$ from $0\mathrm{.}4$ to $0\mathrm{.}2.$ Use the sliders to change either CM or RF and observe how the VLC curve changes.