Conceptualize a unique product/ service / cause that is not offered anywhere around.  

Develop a 360-degree advertising campaign for the launch and promotion of your product keeping in mind the following rubric

The campaign should include:

Product's unique name and logo (designed exclusively for it) = 10

One/two Print ads options for print media (newspapers/magazine) = 10

One/two web ads/posters= 10

A complete TVC plan (including copy, storyboard having details of audio and visuals) = 20 

You will be assessed for the originality of your idea (of product/service/cause)

Effectiveness of your campaign considering the rules, principles and layouts you have studied and now apply

Clear understanding and explanation of your target market including their demographics, psychographics and mention of your indirect competition if any

Effectiveness of message/s, appealing audio-visuals and aesthetic presentation will lead you to score better

Answer rating: 100% (QA)

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