conclude : $3.$ Current business e$-$commerce features

The Eyewa website has a number of features

a$.$ Online catalog availability: Supports digital catalog

Products appear in their true three$-$dimensional images that support product description and attract attention $.$A statement of the price databases for glasses with their sizes, colors, and model, and the discounts written on them, which appear by clicking on the product. Product data is available to support the description of the product to the customer and motivate him to purchase

b$.$ shopping cart

You can shop from the store using the easy$-$to$-$use shopping cart that appears when you click on the product $.$Products can be added to the shopping cart $.$Products can be deleted from the shopping cart $.$The shopping cart appears when you click on the product

c$.$ Credit card processing for payment

Providing multiple payment methods

Payment by Visa card And payment by bank transfer $.$ Payment upon green receipt or by Visa card $.$Payment in installments without interest

d$.$ Login and subscription form on the site

Data recording by email and phone $,$ Receive an activation code by phone or email $,$ Request limited data from the customer and The registration process supports data synchronization and binary competition to support cyber security

e$.$ Digital support options

There is a hotline at the bottom of the home page $.$The website$$s email address is in a visible place $.$Customer service icon that responds to complaints and suggestions

Photo:

h$.$ Discount coupons

Discount coupons are displayed on the home page on the product images $.$ Discount coupons through discount codes $.$The discount percentage for Eyewa products reaches $50\%$ of the product price value

g$.$ The site appears at the forefront of digital searches

The Eyewa website appears in the forefront of digital searches when you type the Eyewa Optical website or write the URL of the site, which makes it easier to access the website and browse the store.

$($What can you do to improve current features on the site?$)$

Eyewa store can be improved by

$$ Simplifying the format and colors of the graphical interface

$$ Facilitating the registration and subscription process form to enter the store

$$ Simplifying the steps to check out the store with one click instead of two

$$ Providing more information about new products and accessories

$$ Color consistency in the digital catalog to make the product more effective

$$ Giving more discounts on occasions and holidays and on the most popular products

$$ Enhancing accessibility by having opening words to facilitate access via the digital search engines Firefox and Opera $.($Luo$,$ et la $,(2021).$