CONDUCT A FULL INTERNAL ANALYSIS FOR STARBUCKS. $($if information is missing for an analysis

area you may write $$no information available$)$ USE Chapter $4.$

a$.$ LIST ALL resources of STARBUCKS

b$.$ LIST ALL capabilities of STARBUCKS

c$.$ LIST ALL core competencies of STARBUCKS

d$.$ CONDUCT a VRIO Analysis RE$-$READ the text PRIOR TO COMPLETING THIS ANSWER L$-$O

$4\mathrm{.}5$; exhibit $4\mathrm{.}6).$

e$.$ In the Value Chain Activities where does STARBUCKS have strengths?

f$.$ In the Value Chain Activities where does STARBUCKS have weaknesses?

$1.$ CONDUCT A FULL EXTERNAL ANALYSIS FOR STARBUCKS. $($if information is missing for an analysis

area you may write $$no information available$)$ USE Chapter $3$

a$.$ Conduct a PESTLE analysis for the firm and present it in bullet form

i$.$ P

ii$.$ E

iii. S

iv$.$ T

v$.$ L

vi$.$ E

b$.$ What conclusions do you draw from your PESTLE analysis in regard to the opportunities

and challenges that may face the focal firm today or in the future?

i$.$ Opportunities

ii$.$ Threats

c$.$ Conduct an industry analysis for the firm and present it in bullet form $(5$ forces in the

Chapter $3).$ AND Is the industry attractive?

d$.$ What conclusions do you draw from your industry analysis in regard to the

opportunities and challenges that may face the focal firm today or in the future?

i$.$ Opportunities

ii$.$ Threats