Conduct a store audit by visiting a store to observe$/$record the following in a table:

Identify each of the category's brands, varieties of these brands $($e$.$g$.$ size, flavor, etc.$).$

Identify each product's parent manufacturer, unit price, and brand imagery $($as communicated by the package copy and graphics$).$

Identify segments or buckets these products can be divided into $($ie dividing the category by product types, price or quality segments, important benefits offered, consumer groups served, and so forth$).$

Identify how products are displayed and what role each manufacturer plays within the category $($e$.$g$.,$ leaders, challenger, nicher$).$

Research and write an analysis in which you obtain basic information about the category and its competitors from secondary research sources. This includes information on:

Category size

Rate of growth or decline

Primary competitors and their brands

Market shares of manufacturers and their brands

Channels of distribution

Recent product innovations