Conduct an extensive interview with two family members, friends, or peers who recently made a major purchase.
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Question:
Conduct an extensive interview with two family members, friends, or peers who recently made a major purchase. Have them describe the process they went through. Consider their responses and report your results. If each represented a market segment, what are the strategic implications?
Respond to this prompt in a two to three-page APA formatted paper supported by at least two credible sources.
Related Book For
South-Western Federal Taxation 2018 Comprehensive
ISBN: 9781337386005
41st Edition
Authors: David M. Maloney, William H. Hoffman, Jr., William A. Raabe, James C. Young
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