Conduct an industry analysis using Porter's 5 forces framework on OYO Rooms. Undertake Porter's 5 Forces analysis to determine how much profit potential exists in the industry in which your selected business operates.

Final Report Requirements -

*Use your analytical skills, critical thinking, and writing skills to perform a critical analysis to determine the likelihood of profitability in the sector.

*VRIO Analysis

*Your research should be incorporated into your writing to support your ideas. The analysis should be original, based on all of the reading you have done. Ensure that you are properly citing your sources throughout the report. Excessive quoting or "cut and pasting" will result in lower marks. :

*3-4 pages, 750-1000 words (excluding cover page and appendices)

*Minimum of 5 relevant and reputable sources

*A page for references. Refer to http://www.apastyle.org/index.aspx or http://www.library.cornell.edu/resrch/citmanage/apa for more information about proper citation