Question: Conduct external research and create a SWOT analysis for Redfin of the 2020 real-estate industry. Zillow and Redfin are two very different disruptors. How does

  1. Conduct external research and create a SWOT analysis for Redfin of the 2020 real-estate industry.
  2. Zillow and Redfin are two very different disruptors. How does each of these companies create value?
  3. What are the most important limiting factors affecting Redfins growth? Should Kelman do national advertising? Should Kelman reconsider the full-time agent model?

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