Conduct keyword research for your client. While conducting this research, name two competitors and decide on your keywords accordingly. Discuss your findings for your top five keywords and why you believe these keywords are the best candidates for the client. For this part of the project, use SEMRush Keyword Research as a guideline (go to Stukent Textbook - Student Resources - Projects - SEMRush Keyword Research). 

The client is Rutgers University in New Jersey.

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When conducting keyword research its important to consider the clients goals and target audience For Rutgers University the keywords should align with ... View the full answer