Conduct research about the external environment of the organisation and complete the following table. (PC 2.1, PE
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Question:
Conduct research about the external environment of the organisation and complete the following table. (PC 2.1, PE 1.2, 2.1, KE 3)
Scenario Organisation: McDonald's (restaurant) Australia
Requires high-level research about the organisation, their products and services and the organisation's external environment, including their competitors and their products and services. You will also need the following information source to conduct your research
. • Australian Bureau of Statistics
• IBISworld.com • Franchisebusiness.com.au
• Reserve Bank of Australia
Related Book For
Organizational Behavior
ISBN: 978-1118809068
4th edition
Authors: Michael A. Hitt, Adrienne Colella, C. Chet Miller
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