Conduct research related to ready garment industry mainly for company called STIA in Egypt. In terms of Marketing mix: (Product, Price, Place, Promotion) for the place how we can

•Specify the type of distribution channel(s) (push/ pull)
• Analyze consumer needs
• Establish the channel objectives
• Specify the type of intermediaries (retailer, wholesaler, distributors, agents)
• Specify the number of intermediaries relevant to the marketing strategy (e.g. exclusive distribution, penetrate the whole market, selective distribution)
• Plot the hybrid grid for a ready wear garment plant

Answer rating: 100% (QA)

Specify the type of distribution channels push pull STIA can use both push and pull distribution channels for its readytowear garmentsPush channels involve the company actively promoting and selling i... View the full answer