Question: Conducting a feasibility and viability study is a crucial step in determining whether an idea for a business is feasible and viable. In the case

Conducting a feasibility and viability study is a crucial step in determining whether an idea for a business is feasible and viable. In the case of Jason, who noticed that he was unable to buy Nollywood movies in the United Kingdom, he can conduct a feasibility study to assess the potential for meeting the demand for Nollywood movies in the UK market.
This study would involve Jason asking himself and answering the following questions:

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