Conducting a SWOT analysis$1.$ Decide on the objective of your SWOT analysis$2.$ Research your business, industry and market$3.$ List your business's strengths What do we do best?What unique knowledge, talent, or resources do we have? What advantages do we have?What do other people say we do well?What resources do we have available?What is our greatest achievement?$4.$ List your business's weaknessesWhat could we improve?What knowledge, talent, skills and$/$or resources are we lacking?What disadvantages do we have?What do other people say we don't do well?In what areas do we need more training? What customer complaints have we had about our service?$5.$ List potential opportunities for your businessHow can we turn our strengths into opportunities?How can we turn our weaknesses into opportunities?Is there a need in our agency that no one is meeting?What could we do today that isn't being done?How is our field changing? How can we take advantage of those changes?Who could we support? How could we support them?$6.$ List potential threats to your business What obstacles do we face? Could any of our weaknesses prevent our unit from meeting our goals? Who and$/$or what might cause us problems in the future? How? Are there any standards, policies, and$/$or legislation changing that might negatively impact us$?$ Are we competing with others to provide service? Are there changes in our field or in technology that could threaten our success?$7.$ Develop a strategy to address issues in the SWOT How can we use our strengths to take advantage of the opportunities identified? How can we use these strengths to overcome the threats identified? What do we need to do to overcome the identified weaknesses in order to take advantage of the opportunities? How will we minimise our weaknesses to overcome the identified threats?