Conducting extensive market research to identify customer needs, determining USPs related to anti$-$aging efficacy and natural ingredients, developing a positioning strategy around these attributes, and creating a positioning map with axes for effectiveness and natural ingredients$\mathrm{.}11.$"TechSavvy," a leading consumer electronics company, is planning to launch a new line of smart home devices. To gain a competitive edge in the highly saturated market, the company needs to focus on its marketing strategy. The management team emphasizes the importance of downstream activities to differentiate their products and create value for customers.Question:Given the strategic insights provided, which approach would most effectively help TechSavvy gain a competitive advantage and establish market leadership for their new line of smart hom devices?A$.$ Investing heavily in production and sourcing to ensure the highest quality of raw materi and components.