CONFIDENTIAL

UGM$/$JAN$-$APR $2024/$DESM $330/$S$1$

QUESTION THREE $(3)$

ABC Retail Electronics, a well$-$established electronics retailer, is evaluating its product portfolio to make strategic decisions for the coming years. The company currently offers a range of electronic products, including smartphones, laptops, and home appliances. Over the years, ABC Retail Electronics has meticulously built a strong and recognized brand.

However, the company has limited geographical presence. This constraint restricts the company's ability to reach untapped markets and capitalize on diverse consumer preferences in different regions. The company relies heavily on specific suppliers for critical components. This reliance poses a vulnerability to the supply chain, where disruptions with suppliers could impact product availability and overall business operations.

Recognizing the emerging trend, ABC Retail Electronics sees an opportunity in the growing demand for smart home solutions. Hence, the company has the chance to expand its product line by engaging in e$-$commerce platforms such as LAZADA, Shopee, TikTok Shop and etc. Apart from that, ABC Retails Electronics is still facing fierce competition from both traditional electronics retailers and online platforms. The intense rivalry in the market could impact on the company's market share, profitability, and overall competitiveness. Rapid technological advancements also become a challenge to ensure its products remain competitive and meet evolving consumer expectations.

a$)$ Based on the above case study, analyze SWOT analysis of ABC Retails Electronics

$(8$ marks$)$

b$)$ Construct BCG Matrix analysis, explain each quadrant

$(8$ marks$)$

c$)$ Suggest FOUR $(4)$ recommendations for ABC Retail Electronics to enhance and grow its business

$(4$ marks$)$