Question: Confidentiality Reliability Dependability Customer orientation Competitor knowledge Product knowledge Service issues Promotion knowledge Price knowledge Market knowledge What is the essence of trust for a

  1. Confidentiality
  2. Reliability
  3. Dependability
  4. Customer orientation
  5. Competitor knowledge
  6. Product knowledge
  7. Service issues
  8. Promotion knowledge
  9. Price knowledge
  10. Market knowledge

  1. What is the essence of trust for a salesperson?
  2. Why is trust important to a salesperson?
  3. How might a salesperson go about earning trust?
  4. Explain why expertise is such an important relationship builder.
  5. How do knowledge bases help build trust and relationships?
  6. What are the three areas of unethical behavior? Discuss each.

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