Conflicting Opinions $($Scenario$).$

The two vice$-$presidents were in a heated debate. Celine believed that the company's traditional marketing strategy was no longer effective at attracting new customers, but that loyal customers would stay regardless. So$,$ she proposed an aggressive new marketing promotion to "spice things up bit" and target new customers. Merle strongly disagreed. He felt the company was doing fine and was concerned that an aggressive new approach might scare away loyal customers without any guarantee of gaining new customers. Regardless of who was right, their battle was causing a stir in the organization. Some felt that a conflict such as this hurt the company and made it appear weak to employees and shareholders. Others felt that a conflict over marketing strategies was bound to occur eventually, and that it may even help the company. Still others even encouraged such conflict and felt it was absolutely necessary in order to achieve the best outcome.

Those in the company who encourage the conflict over the marketing strategy have a view of conflict.

$$ a$.$ interactionist

b$.$ human relations

c$.$ str$$tegic

d$.$ traditional