Confused on these study guide questions, please help with all questions if possible

QUESTION 1

1. How should brand managers repair a crisis of conformity?

	a.	Invest in authenticity as connection
	b.	Correct the failure
	c.	None of these
	d.	Engage with brand communities

QUESTION 2

1. United Breaks Guitars involved what type of crisis?

	a.	Crisis of consistency
	b.	Crisis of conformity
	c.	Loss of legitimacy
	d.	Crisis of connection

QUESTION 3

1. When Coke replaced its classical recipe with New Coke, they were primarily putting what type of authenticity at risk?

	a.	Conformity
	b.	All of these
	c.	Connection
	d.	Consistency

QUESTION 4

1. When consumers compare what happened to what they believed should have happened, what process are they engaging in?

	a.	The love becomes hate effect
	b.	Motivated reasoning
	c.	Counter factual thinking
	d.	Polysemy

QUESTION 5

1. The crisis suffered by Marchesa due to the #metoo movement was what type of crisis?

	a.	Consistency
	b.	Conformity
	c.	None of these
	d.	Connection

QUESTION 6

1. If a crisis has a high chance of occurring but a potentially high impact on the brand, how should you plan for it?

	a.	Ignore it
	b.	Scripted response
	c.	Emergency response protocols
	d.	Constant monitoring

QUESTION 7

1. Promoting cities as hotspots for cosmopolitanism is an example of what?

	a.	Glocalization
	b.	Deterritorialization
	c.	Globalization
	d.	Deterritorialization