Congratulations! You've impressed the Google Store marketing team this week with your insights and they've hired you as their site analytics consultant. They'd like you to perform a nine-month audit of their Google Analytics account to determine which elements of their marketing strategy are working and which need optimization. Keep in mind that the Google Store is an ecommerce site with the primary goal of driving product sales.

Navigate to the GA4 - Merch Store demo account and set your date range from July 1, 2022 to March 31, 2023. 

Review the conversion events set up for the Google Store and make note of which conversion events are tied to early, mid, and late portions of the customer journey. Determine which of these you will include in your analysis of conversion events and why. (i.e. they are tied to revenue, they are an active engagement, etc...).