Question: Congruity theory would predict that if a consumer's attitudes toward 2 related objects are inconsistent ( unbalanced triad ) , then both attitudes are likely
Congruity theory would predict that if a consumer's attitudes toward related objects are inconsistent unbalanced triad then both attitudes are likely to change, but
the most strongly held attitude will change the least.
the more weakly held attitude will change the least.
the consumer will just decide to stop thinking about the connection between the two objects
it is impossible to predict which or how much.
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