Conjoint Analysis Assignment

EVA MOTORSis planning to launch a new car in India and is wondering what should be the best profile of the car / model of the car in order to be successful in Indian market.

You have to find the solution by using the conjoint analysis.

'Partworths', as generated by the conjoint analysis software, are provided for your reference and use.

You are supposed to do the following:

1. Make all possible product profiles

2. Calculate the value/ total utility of each profile

3. Select the 3 best profiles / models which EVA Motors should launch according to your analysis.

Emoggg As generated b1 Conjoint Analis Software Engine Type Electric 0.60 Gas 0.30 Hybrid 1.51 Body Style Sedan 0.20 Sports Car 0.38 SUV -0.41 Color of the Car Red 0. 56 White 0.29 Blue 0.46 Price of the Car $20,000 0.40 $30,000 3: 0.28 $40,000 - 0.35