Question: connect Help Materials score Dara Alright, let's get started. What are advantages of starting with the focus group? Results may be generalizable to a larger

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Help
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Dara
Alright, let's get started.
What are advantages of starting with the focus group?
Results may be generalizable to a larger population.
Can be cost-effective.
Can be a good way to start research into a marketing problem.
Can be used to generate marketing ideas.
Uncovers details concerning the motivations behind behaviors.
Not limited to a predetermined set of responses.
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connect Help Materials score Dara Alright, let's get started. What are

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