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Segmentation, Targeting, and Positionin

first thing we need to think about is market segmentation.

Ellis

What exactly is market segmentation, Ekta Chauhan?

like university faculty, university students, or young professionals working in the community. We determine what those smaller groups will be based on meaningful characteristics common in that group.

It's when a marketer develops a unique or different product for different types of people and works to promote the different products to these people using varied methods like Facebook ads, television commercials, or radio spots.

It is developing nonpersonal communication

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