Consider;

1. Present the criteria for assessing customer value that should be used in the enterprise in question (LTV, RMF, ABC according to Pareto, other classifications). Should you isolate (and how) key customers?

2. Present a method of measuring customer retention, potential causes of customer loss (desertion) and ways to improve customer retention in the enterprise.

3. Present the LTV measurement method in the enterprise in question. List potential ways to increase LTV. Present customer management strategies depending on past and forecast LTV.

4. Apply the classification of Gummesson relations (30R) to present the types of relations that should be developed in the enterprise in question (in the table with the list of relations, mark the relations that should be developed and provide examples of marketing programs serving this development)

5. Develop the assumptions / preliminary project of managing the company's key clients.

6. Present the assumptions / preliminary design of the customer and intermediary service system (elements: pre-trade, transactional and post-trade).

7. Develop the assumptions / preliminary draft of the standards of logistic and marketing services in the company.

8. Select the type of loyalty program (POLP / PRMLY / PARP) and develop assumptions / preliminary design of this program.

9. Develop assumptions for customer service integration taking into account multi-channel communication and / or distribution (or omnichannel) (on line and off line).

10. Present the assumptions of the IT system supporting CRM. The assumptions should include requirements for the operational, interactive and analytical CRM subsystem and cooperation with other subsystems of the customer data platform. Use descriptions of exemplary functionalities (SALES manager or others) of Martech applications (marketing technology is all kinds of applications supporting sales, marketing processes and management).

11. Present the assumptions / preliminary design of the CRM controlling system (standards, measures, KPI).

A ALZOUG. Shape Outline ente Arrange Quick * Styles - Shape Effects - Drawing Font Paragraph Question 2: Linear Programing Formulation (5 Points) Alton Company manufactures two products, A and B, on machines I and II. The company will realize a profit of $3/unit of product A and a profit of $4/unit of product B. Manufacturing 1 unit of product A requires 6 min on machine I and 5 min on machine II. Manufacturing 1 unit of product B requires 9 min on machine I and 4 min on machine II. There are 5 hr of time available on machine I and 3 hr of time available on machine II in each work shift. Express your answer to the following questions using mathematical equations or inequalities. I a) What is the objective function? (The function to be optimized?) Express your answer using mathematical equations or inequalities. b) What are the constraints? 15 minutes on slideQuestion 1 The Unadjusted Trial Balance columns of a work sheet total $84,000. The adjusted trial balance reflects adjusting entries for the following: i. Office supplies used during the period, $1,200. ii Expiration of prepaid rent, $700. Ill. Accrued salaries expense, $500. iv. Depreciation expense, $800. v. Accrued service fees receivable, $400, (T or F) The column total for the adjusted trial balance must be $85,700, True FalseQuestion 77 Which of the following BEST explains this graph? Risk to Exporter B C Risk to Importer A: Cash in advance, B: Open account, C: Documents against payment A: Open account, B: Cash in advance, C: Documents against payment A: Documents against payment, B: Cash in advance, C: Open account A: Cash in advance, B: Documents against payment, C: Open account A: Open account, B: Documents against payment, C: Cash in advanceQUESTION S Behavioral economics A studies why people choose not to optimize B. Studies why people optimize C Studies why people sometimes don't optimize @ D. Studies why people behave badly when buying or selling QUESTION 6 A market @ A Always involves the personal exchange of goods for money @ B. Allows interactions betweenbuyers and sellers C Always takes place at a physical location @ D. Has no influence of prices QUESTION 7 If the price of automobiles were to increase substantially. the demand curve for gasoline would most likely DA. Shift leftward B. Shift rightward C. Remain unchanged 1) D. Become steeperThe table below shows the distribution of each instruction type on a processor running with a 2 GHz clock frequency. Instr Proportion CPI (baseline) CPI (opt #1) CPI (opt #2) Load/Store 24% 5 2 3 Branch 30% Mul/Div 12% Other 34% Total 100% Question 3.A Baseline CPI (4 points) What is the average CPI of the baseline processor? Question 3.B Optimization (6 points) With some optimization, and the support of some extra logic, the microarchitecture can decrease the load and store CPI to 2 and branch CPI to 1 and decrease the mul/div logic to a CPI of 7 (option #1). Alternatively, the extra logic that can be spent can be used to optimize load and store CPI to 3 and the mul/div logic to support CPI of 1 (option #2). What is the CPI speedup of each optimization relative to the baseline design? Which optimization is better to improve performance