Consider a homegrown or US-based company that you work/intern for or one that you are familiar with. Show how can geospatial analytics be used for decision-making within the company. Please discuss the following:

A brief description of the company Possible internal areas where the company could use geospatial analytics for decision-making (e.g. that might affect procedures in the company and employees)

Possible external areas where the company could use geospatial analytics for decision-making (e.g. that might affect service to the customers)

Benefits and challenges that could be derived from using geospatial analytics

Please provide reasons and relevant examples to justify your responses and do not give generic answers.