Consider a scenario of a four-firm supply chain consisting of a retailer, wholesaler, manufacturer, and supplier....
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Consider a scenario of a four-firm supply chain consisting of a retailer, wholesaler, manufacturer, and supplier. The following table represents the orders placed by each firm in a supply chain. Week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Retailer Sales 100 105 110 115 120 125 130 135 165 150 150 175 160 180 230 250 Wholesal er Orders 220 0 220 0 220 0 190 230 0 190 200 210 0 230 240 250 Manufact urer Orders 100 150 0 0 180 205 225 0 0 235 270 325 0 0 310 400 Supplier Orders 300 0 0 0 0 240 220 240 0 0 300 320 0 0 380 400 1. What are the bullwhip measures for this scenario? 2. What conclusions can you draw from your estimations? Consider a scenario of a four-firm supply chain consisting of a retailer, wholesaler, manufacturer, and supplier. The following table represents the orders placed by each firm in a supply chain. Week 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Retailer Sales 100 105 110 115 120 125 130 135 165 150 150 175 160 180 230 250 Wholesal er Orders 220 0 220 0 220 0 190 230 0 190 200 210 0 230 240 250 Manufact urer Orders 100 150 0 0 180 205 225 0 0 235 270 325 0 0 310 400 Supplier Orders 300 0 0 0 0 240 220 240 0 0 300 320 0 0 380 400 1. What are the bullwhip measures for this scenario? 2. What conclusions can you draw from your estimations?
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SOLUTION To calculate the bullwhip measures for this scenario we can use the formula Bullwhip Measur... View the full answer
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