Question: Consider a situation in which there is 9 0 % unaided awareness for a brand of athletic shoes, with purchases of 1 0 % .

Consider a situation in which there is 90% unaided awareness for a brand of athletic shoes, with purchases of 10%. Which of the following best describes the purchase funnel for this scenario?
Select one:
A. very wide at the top and narrow at the bottom
B. very narrow at the top and wide at the bottom
C. very narrow and vertical
D. very wide and vertical
E. very wide and horizontal
Consider a situation in which there is 90% unaided awareness for

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