Question: Consider Amazons distribution network. How is Amazon using its distribution network to be both responsive and cost-effective? Evaluate Amazons distribution network on the following measures
- Consider Amazons distribution network.
- How is Amazon using its distribution network to be both responsive and cost-effective?
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- Evaluate Amazons distribution network on the following measures that determine the value provided to the customer.
- Response time
- Product variety
- Product availability
- Customer experience
- Time to market
- Order visibility
- Returnability
- Do you think Amazon currently has the number of facilities to minimize its logistics cost (see Figure 4-5), or it has decided to go beyond that minimum point to further improve its responsiveness? Do you think this decision is aligned with Amazon strategic position within the efficiency-responsiveness spectrum?
- Evaluate Amazons distribution network on the following measures that determine the value provided to the customer.
- Do you usually get your orders from Amazon in single or multiple deliveries? What does it tell you about the Amazons distribution network?
- Investigate an Amazon pick-up/return location inside Whole Foods or Kohls. How has Amazon significantly reduced processing costs (e.g., what IT technology and infrastructure they are using)?
- How do you usually shop for a pair of show? Justify your response based on the following customer service elements: response time, product variety, availability, customer experience, time to market, visibility, and returnability.
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