Consider an e$-$commerce business use case and the business is trying to increase the

conversion rate to its site. The business owners believe understanding the customer behavior

is critical their business. They need to propose an architecture for such an application that

provides insights to the visitors on other people who have made similar purchases earlier:

This includes suggesting other products which are brought together by the other customers.

The system requires to keep track on all purchases instantaneously inctuding customer

information: generating insights on purchase trends associated products purchased togetier

with a given product. The system sends messages to the registered customes on latest

offers and deals on festive seasons. The central system maintains these event dafa

periodically and schedule analytics on the sales of various products

a$)$ Considering these use cases, suggest a data processing archiccture. Descibe its various

components.

b$)$ Discuss message delivery semantics in this use case.

$[6+4=10$ Marks$]$